Club Nintendo may have bitten the dust, but My Nintendo Account appears to be the phoenix rising from the ashes of Nintendo’s loyalty program. Details have been a bit scant as to what My Nintendo Account will bring about, but in a recent interview with Reggie Fils-Aime, he shined some more light on the service.

Club Nintendo as a program really at its heart rewarded existing players and rewarded them initially with physical goods, and later on here in the Americas with digital goods, digital content, full games that we made available to consumers that they used their Play Nintendo coins to get access to. What’s different with My Nintendo, is that My Nintendo is meant to be the virtual hub for all of your consumer interactions with Nintendo IP.

Meaning playing a smart device app from Nintendo, it recognizes that you’ve done that and you’ll be rewarded for that activity. Purchase games for our dedicated game systems, My Nintendo will know, you’ll be rewarded for that activity. Play games, watch videos, conceptually go to Universal Studios, the thought process is that this is a more robust and sticky way for you as a consumer to interact with all things Nintendo, for it to be tracked, and then for you to be rewarded for all that activity. Given that much larger vision, the mechanics of the program needed to be completely rethought and redone. And that’s why we sunsetted Club Nintendo to create this new program.

[My Nintendo] is tremendously ambitious. It is something where we’re trying to take a very complicated concept and simplify it as much as we can. But that’s why we had to make the transition from one program into something that’s very different in execution.

Being rewarded for playing games sounds pretty amazing. How do you think My Nintendo Account will be? Let us now in the comments below.

Shawn Long
Our favorite youtuber ever, and long-time founding member of our family of sites. The "crass" from our Class vs. Crass podcast

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