During the Nintendo financial briefing which took place earlier today, Nintendo revealed that the NX will launch next year, in March 2017. All of a sudden, the internet went into an uproar. How could Nintendo “delay” the launch of its latest console? The company has talked so much about the new platform, the company is just leading its fans on… right?
Well, neither of those two things are true. First of all, the Nintendo NX was not “delayed.” A delay would mean that the console would have a release date, or at least a launch window, to begin with. The NX had neither of those two things. Nintendo did say that it will reveal more details about the new platform this year, which it is still planned to do, but it never gave any sort of indication that the console would launch before 2017.
Secondly, we know literally nothing about the NX. Nintendo has not been leading on any fans; the company has literally just stated that the console exists and that it will be a whole new concept. Yes, it is definitely a huge problem that we know nothing about the NX, and I wrote about that issue earlier today. It is an even bigger mistake that the company is choosing to skip E3 with its console. However, the fact of the matter is that Nintendo needs time to properly inform the public and market its new device. If the console truly is something completely new and revolutionary, Nintendo will need some time to sell consumers on the product.
Tatsumi Kimishima, the President of Nintendo, gave one reason for the console’s “delay:” games. The company wants to be adequately prepared to launch a new console and ensure games for the long run.
Why are fans angry about this?
If Nintendo has a good game release schedule, fans should be ecstatic! After all, Nintendo has a long history of releasing a console just to be met with a game drought. If a 6-month “delay” in a console’s launch means three new launch-window titles, then that is something that I can absolutely get behind.
A drought can be devastating for a console. Just remember how the Wii U first launched. The console had a relatively decent launch month, but what happened in the following half year? Games like Rayman Legends were delayed and Nintendo was ultimately left with a dismal launch period. Nintendo cannot pump out an unlimited number of games. A drought is bound to happen at one point or another if all of Nintendo’s studios are busy. Surely, a drought during 2016, while the Wii U is already dead, is far superior to a drought right after a new console launch? A consistent release schedule will allow Nintendo to keep up public interest in its new console leading up to its 2017 holiday season.
Finally, a later launch will allow Nintendo to fully prepare for a console launch, one absent of any shortages. During previous launches, from amiibo to even the Wii U, consumers have had trouble finding Nintendo’s releases. Some would argue that Nintendo does this in order to ramp up demand with artificial scarcity. However, if anyone has been following sales of both the Wii U and the launch of the 3DS, there is one big lesson: artificial scarcity does nothing. The Wii U still sold terribly, even while selling out at first. Similarly, the 3DS got off to an excellent start and ended up dropping substantially in sales after its initial launch period. Sales numbers for the 3DS only ended up taking off after the handheld’s price drop.
What do you think about Nintendo’s NX announcement? Are you satisfied with the release date? Do you wish that Nintendo launched its new platform this year? Let us know what you think in the comments below!