Welcome to 2018: Game Freak now uses social media


    In a surprise announcement that shouldn’t be much of a surprise today, Game Freak has opened a YouTube and Twitter account. That’s right: Game Freak – the Japanese game developer responsible for core handheld Pokémon titles and the upcoming Switch RPG Town – now uses social media.

    Game Freak has always been known as relatively quiet developer, with little to no online presence for their fans. Aside from an infrequently updated Facebook page, Game Freak is mostly dormant on the internet, spending time to develop over doing marketing or press runs. It also goes without saying that Game Freak doesn’t have to – the Pokémon franchise has always been a worldwide phenomenon that speaks for itself.

    However, the studios have been more vocal with interviews lately. Longtime director, producer and designer of Game Freak, Junichi Masuda, has been talking Pokémon Let’s Go Pikachu/Eevee recently, and interestingly reflecting back on Pokémon Red/Blue with Polygon.

    Of course, Game Freak being a Japanese developer, its YouTube and Twitter accounts are solely in Japanese. The company’s social media accounts will provide a glimpse into the elusive, longtime Pokémon development team, and hopefully provide new faces to represent the company. Fans should be already familiar with director Junichi Masuda, as well as game director Shigeki Morimoto and art director Takao Unno. Game Freak’s YouTube account can provide context and personality for its development team, and hopefully launch key programmers and designers of the Pokémon series into the limelight.

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    Those who’d like to follow the developers on Twitter can check @GAMEFREAK_info. Game Freak’s YouTube channel is titled ??????????????, which already has one video uploaded showcasing some of the development team. We’re hoping for YouTube caption support in the future. Until then, we’ll definitely keep tabs on the team’s socials by way of Google Translate.


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