The Nintendo Switch has been fairly successful. It has already sold more than 8.7 million units since it launched in March 2017. The console might even edge out the PS4 this year. It’s no surprise, then, that Nintendo president, Shuntaro Furukawa, believes the Switch will sell 20 million units by the end of the 2018 fiscal year (March 31, 2019).
I mean, at the rate it is going…
While conversing with The Sankei News, Furukawa dropped some insight regarding the incredibly lofty goal of 20 million sales:
It’s a bit high, but it’s achievable. The first order of business, though, is to maximize sales during the holiday rush.
Surely achievable, Furukawa. But doable? We’ll have to take a deeper look.
On December 18, 2018, Nintendo’s PR revealed the Switch sold more than 8.7 million units as of November. That means 11.3 million units need to be purchased in four months’ time. We don’t know how many consoles were bought in December as of yet. Certainly, the release of Super Smash Bros. Ultimate near the beginning of the month helped move some consoles.
However, Nintendo will have to move at a ridiculous pace to achieve 11.3 million sales in a mere four months. The holiday rush and Smash are helpful, no doubt about it. Yet the holidays never last long. In addition, Smash Bros. Ultimate is a fantastic title but is not for everyone. I can say firsthand that the title is daunting for newcomers. There aren’t any big hitters coming to Switch between now and March, as well.
Nintendo has surprised me before, though. Perhaps they’ll hit their mark and blow everyone’s minds.
What do you gentle folk believe? Is 20 million too high a goal? Will the Switch’s sales momentum ever slow down? Let us know what’s on your mind below.
Arthur Damian is a writer, editor, educator, and lover of video games. Based and living in Brooklyn, NY, he has been gaming since the age of five, from the NES to the Nintendo Switch. His favorite system is the SNES, his favorite game is Chrono Trigger, and you cannot convince him otherwise. He loves dogs, rainbow cookies, Spider-Man, and songs with intricate drum patterns. Arthur is also the Editor-in-Chief at That VideoGame Blog.