Nintendo is a household name. I know, I’m Captain Obvious, right? Now combine that with another household name — Frito-Lay. What do you get? A perfect family-centered marketing strategy shared between two companies. That’s exactly what is happening with the variety packs from Frito-Lay that contain Sun Chips, Lays, Doritos, Cheetos, Fritos, and all manner of “tos” all in one place. Mario, Luigi, and Yoshi will be appearing on the packaging for these packs in stores starting March 25.
Also in case you wondered, Mario and pals simply appearing on packaging is not the entirety of this gig. Those who purchase the packages marked by the heroes of Mushroom Kingdom will also have the chance to win a Nintendo Switch console and three games. These games will be selected by Frito-Lay — you know, just because. There are several chances to win as Frito-Lay intends to have a winner every hour during the promotional period between March 25 and May 19 according to the press release from Business Wire. Each pack comes with a code that can be entered at FLVPGameGiveaway.com for a shot at winning.
Doug Bowser, Senior Vice President of Sales and Marketing for Nintendo of America, made a statement regarding the promotion. “This partnership with Frito-Lay Variety Packs is another way for us to expand the Nintendo brand and bring it directly to families.” He continued, “Mario and Frito-Lay Variety Packs are a great fit, as both are loved by people of all ages.”
Well, he’s not wrong! Both my kids and I love Frito-Lay packs. And many households use them for lunches, parties, and gatherings. Besides, even if you don’t win wouldn’t you just like to see Mario’s smiling mustachioed face on your chip bag? The chance to win a Nintendo Switch and games is just a bonus to all the smiles these bags will be selling!
Accountant by day, video games enthusiast by night. Somewhere in between all of that, I’m a husband, dad, and generally a giant man-child, too. If a game is all about action, there’s a safe bet I’m playing it. I started laying waste to virtual worlds as a youngin’ on the ol’ Atari and haven’t stopped since.