It’s impossible not to think of the immense success Pokémon GO has had in its short lifetime. It completely rejuvenated the franchise for much of the younger generation that grew up alongside it. It introduced Pokémon to an older generation who no longer find the franchise inapproachable. It’s accessible, simple to play, and shrouded in multiple layers social circles. And in its first three years alone, it’s managed to widen its imprint on pop culture by knocking out a record previously held by Candy Crush –– Pokémon GO has now grossed more than $2.65 billion in its lifetime.
According to market analyst company Sensor Tower, the app/game has beaten Candy Crush’s first three years; Candy Crush managed $2.30 billion in its first three years. Comparatively, Clash of Clans, which has a huge market overseas, and particularly in China, has garnered $3.15 billion in its first three years. It should be noted that the total revenue numbers in the chart below reflects the global revenue minus China, due to the fact that Pokémon GO is not available in the country.
Also according to the report, the United States has contributed to 35 percent of gross revenue for these first three year totals, which equates to roughly $928 million. Japan spent $779 million in total, or about 29 percent of the app’s overall in-game spending numbers. Germany is the third biggest spender on the game, contributing $159 million, or 6 percent, of the game’s gross revenue.
54 percent, or $1.42 billion, of all in-game spending came directly from Google Play. The other $1.22 billion came via iPhone users. 1.6 percent from iPad users.
Pokémon GO’s success is just another prime example of how culturally influential the franchise Pokémon is on this planet.