License Global’s most recent issue had a feature on companies with the highest revenue totals from merchandise sales in 2018. At $2.98 billion in revenue, The Pokémon Company was the 23rd company on the list. This places Pokémon in the same wheelhouse as Caterpillar, Proctor & Gamble, Playboy Enterprises, Pentland Brands, and The Electrolux Group. For some more recognizable comparisons, the NBA made $3.2 billion in 2018 and the NFL made $3.5 billion. The Walt Disney Company topped the list with a staggering $54.7 billion in revenue, which more than doubled the second place Meredith Corporation’s $25.1 billion.
The Pokémon Company’s massive successes in 2018 can be attributed to cash cows like Pokémon GO and Pokémon: Let’s Go Pikachu / Eevee, as well as the card game, anime, toys, and plenty of other smaller merchandising ventures.
Pokémon has been a certified money-maker for a long time, now–more than twenty years in, and it is still going strong. With a couple of movies (including Mewtwo Strikes Back Evolution) Pokémon Sword and Shield on the way, and the constant cash stream from the anime, toys, and card game, 2019 is sure to be a similarly profitable year for the series.
Is this news surprising to you at all? Were you expecting an even higher number? Did you contribute to that $2.98 billion at all? Let us know in the comments.