Nintendo has an interesting history when it comes to stock shortages. The company has developed a reputation among theorists for allegedly attempting to artificially increase demand for its systems (and some other products) by understocking them, thus creating shortages. The theory is that by doing this, people will be more inclined to run out and purchase the product when it becomes available again, which will then create a vicious cycle of buyer’s anxiety.

Whether or not this is true has long been debated. Regardless, one Japanese retailer has decided to sound the warning bells ahead of time for those interested in purchasing the Nintendo Switch Lite. That retailer is GEO, who is anticipating stock shortages due to the high amount of inquiries it has received from consumers. On top of this, Japanese buyers have even more pressure to face due to the country’s sales tax increasing from 8% to 10% on October 1, 2019. The Switch Lite will release just 11 days prior, so early adopters will have the advantage of securing the system at a cheaper price. With that window of opportunity being so small, chances are there will be a high volume of buyers during that first week, simply for the sake of saving money.

While this report is coming directly out of Japan, this warning message can still apply to consumers in other regions too—particularly the US. Consoles like the original Wii and Switch, along with the NES and SNES Classic Edition systems all had dry spells that lasted months after launch. Nintendo’s reasoning for these shortages has always been the same—it is blamed on “unexpectedly high demand”. So, if you’re really amped about getting a Switch Lite, just keep the aforementioned past situations in your mind.


A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.

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