Mario Kart Tour apparently got the boost at the green light, because it’s off to a fast start! Nintendo’s latest mobile game just launched on Android and iOS, and it has already achieved a major milestone. Early reports suggested that it was downloaded 10 million times on launch day, but even that is an understatement. A quick look at the Android listing shows that it was downloaded more than 10 million times just on Android. The grand total is probably much higher than that.
Mario Kart Tour passes 10 million downloads
This is easily the strongest launch for any Nintendo mobile game to date. For comparison, Apptopia put Super Mario Run (iOS only launch) at 4.7 million. Even Pokémon GO, a phenomenal success, only had 6.7 million downloads on its first day. Others, like Fire Emblem Heroes and Animal Crossing: Pocket Camp, trailed much further behind. In an interesting correlation, it seems the launch of Mario Kart Tour also provided a boost to Super Mario Run. The auto-runner was installed 200,000 times yesterday, which is about 36% higher than the average day.
An early success story
As Apptopia points out in their analysis, this is likely just the tip of the iceberg. Mobile games typically receive more downloads on their second, third, fourth, and fifth days than on their first. Mario Kart Tour had the benefit of a pre-order system that automatically downloaded the game on launch day. If those strong initial numbers continue in the weeks to come, it could easily become Nintendo’s most successful mobile game to date.
Mario Kart Tour features more aggressive monetization than many of Nintendo’s other mobile titles. Along with in-game purchases (including randomized content), Nintendo is offering a Gold Pass for $4.99 per month. This unlocks the game’s fastest mode, 200cc, as well as other content and in-game rewards. If Nintendo can convince even a fraction of those 10 million day one players to become paid subscribers, they’ll be able to generate a lot of revenue.
Update: As expected, the real tally is much higher than 10 million. According to Sensor Tower, Android and iOS downloads combined were more than 20 million in the first 24 hours.