Nintendo Switch Lite - Triple Colors

The Switch Lite launched just a little over half a year ago to a lot of positive fanfare from consumers. The smaller, portable-only edition of the Switch does cut back on some features from the flagship console, but that results in it being  a substantial $100 less. This price difference is what’s lead to a steady adoption rate, and in the Q&A session during Nintendo’s January 2020 Investor’s Briefing, the company’s president, Shuntaro Furukawa,  confirmed how the install base is split.

According to Furukawa, about 30% of Lite units out there are really additional systems that belong to previous Switch customers. Another statistic that was mentioned is that women are making up the vast majority of people who decide to purchase a Lite as their very first Switch, though a specific number was not given.

Furukawa also mentioned that Nintendo is looking for ways to specifically “increase demand for Switch Lite.” Nintendo is currently in search of finding those methods.

We do know that Lite itself has sold over 5 million units globally as of the end of last year. Thus, the little system is off to a good start and is adding value to the entire Switch platform.

A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.


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