Thanks to a new partnership with Google, all Activision Blizzard esports, notably including the Overwatch League and Call of Duty League, will now be exlusively available via YouTube. Esports are an explosive, quickly-growing subsect of the industry. They’re already a big deal with hugely recognizable tournaments and personalities like EVO and Ninja, and they will only get bigger from here on out. With a major player like Activision Blizzard pairing up with Google, who has been striving to increase their industry presence, deals like this one could end up with massive implications on the future growth of esports and its viewership.
Blizzard / Activision have signed a new exclusive partnership, making all of their esports available only on YouTube. Bye bye Twitch
This includes Overwatch League as well as the new Call of Duty league
Very curious how this will impact viewership this season. Big news pic.twitter.com/cZT34Krutw
— Benji-Sales (@BenjiSales) January 24, 2020
With Twitch losing content as more and more platforms stake their own claims with exclusivity deals and different streaming experiences, the primary methods of delivery for the esports scene are changing rapidly. Twitch also lost Ninja’s Fortnite adventures to another streaming platform, Mixer, last year.
The deal also has the intriguing backdrop of Google’s rolling attempts to cement their own console presence with the Stadia. Exclusive esports experiences could be part of their vision for Stadia’s growing platform.
Are you a fan of any Activision Blizzard esports? How do these exclusivity deals strike your fancy? Are you happy to see more companies taking esports streaming seriously, or are you a little disconcerted by established platforms buying up exclusivity left and right? Let us know in the comments.