Animal Crossing: New Horizons is on track to easily become the bestselling Nintendo Switch game ever, despite only releasing this past March. As such, it’s more than fair to say the game is pretty popular. In turn, businesses and even politicians have taken to using the platform to promote themselves — we’ve already discussed how a Japanese politician and the Joe Biden campaign used Animal Crossing: New Horizons, for instance. However, Nintendo doesn’t want organizations using its lighthearted game for just any old thing under the sun, so it has now established official usage guidelines for businesses and organizations.
Right now, Nintendo guidelines say it is AOK for businesses to use Animal Crossing: New Horizons to share custom designs and Dream Addresses, invite people to their island, and upload screenshots and gameplay to “family-friendly” websites and social media. However, the list of things Nintendo does not want organizations doing is much longer, including discouraging politics in general:
- Please be aware of the game rating and do not engage in activities that go beyond the rating.
- Please refrain from using the Game inappropriately or creating any content within the Game that would be considered vulgar, discriminatory, or offensive. Please also refrain from bringing politics into the Game.
- Please do not share false information about the Game with anyone, and do not deceive others while using the Game (e.g. falsely indicating you are separately licensed or otherwise approved by Nintendo).
- Please do not leverage the Game as a marketing platform that directs people to activities or campaigns outside the game (including directing people to a sales page, distributing coupons, sweepstakes, giveaways, requiring consumers to follow social network services accounts, gathering customers’ information, or other invitational activities).
- You are not allowed to obtain any financial benefit from using the Game (including selling your Custom Design or earning any advertising revenue with the Game content).
On the whole, these Animal Crossing: New Horizons usage guidelines are fairly reasonable, though Nintendo says it may revise them periodically. The extent to which businesses will adhere to them and whether Nintendo will take action against organizations who ignore the guidelines remains to be seen. In any case, Gary Whitta is confident it won’t affect his Animal Talking series.
What do you think of these new Animal Crossing: New Horizons usage guidelines?