Yesterday, the floor plans for this year’s E3 started going around, and Nintendo fans were giddy with excitement. The company reserved three booths, about the same amount of area as both Microsoft and Sony. All of a sudden, rumors were swirling. Why did Nintendo book so much floor space? Why do they need as much space as Sony and Microsoft? Is Nintendo bringing a game to E3 other than Zelda?
The answer to this question may be a less exciting answer; the answer is no.
First off, Nintendo books the same amount of booth space every year. It doesn’t change. A few years ago Nintendo picked up some extra booth space in the back to make room for its lunch rooms, but other than that, their floor plans have held consistently, well, consistent. There would be no reason to downsize, even if Nintendo is only showing off a single game this year.
Secondly, if Nintendo chooses not to reserve the same space during a year, they lose out on that spot for the next year. Another company could reserve the same space and Nintendo would not be able to get the space back. Therefore, if Nintendo has any interest in ever having a large presence at E3 again, they must book the same space each and every year, even if they do not need it.
Moreover, just because Nintendo is bringing less games to E3 does not mean that less people will be attending the event. In fact, with companies like Activision, Wargaming, and EA ditching E3 entirely, the people in those lines will naturally be pushed into other areas of the convention. With more than 50,000 people attending E3, and a few thousand members of the public, the lines for Zelda are sure to be massive, no matter how many demo units Nintendo brings to the show.
Today, fans starting getting excited again. Nintendo announced that during this year’s Treehouse Live @E3, it would be showing off games like Tokyo Mirage Sessions #FE and Pokemon – not just Zelda! All of a sudden, Nintendo was going back on its word. Surely, some thought, this meant that Nintendo was bringing more to E3?!
Unfortunately, Nintendo has not broken any promises or gone back on anything it has said. Here’s what Nintendo said earlier this year:
Nintendo changes its approach to the [E3] show every year. This June, Nintendo will focus its attention on the upcoming game in The Legend of Zelda series. The Wii U version of the game will be playable for the first time on the E3 show floor, and it will be the only playable game Nintendo presents at the show in order to provide attendees a complete immersion. Additional information about Nintendo’s E3 plans will be announced in the future.
Nintendo never said that it wouldn’t be showing off any other games during E3 week, it simply said it would not be showing off any other games on the show floor. And, as of right now, there is nothing Nintendo has done to change that.