It’s no secret that GameStop has been struggling for quite some time. As digital content and “games as a service” become the new norm, it’s tough for a company that relies on used games. The company’s financial struggles have coincided with major turnovers in leadership, but they’re hoping to right the ship. That’s where Reggie Fils-Aime comes in. The former President of Nintendo of America has a wealth of experience in the industry, and he’s bringing all that knowledge to GameStop’s board of directors.
GameStop recruits Reggie Fils-Aime
The once-popular retailer announced today that three new directors are joining the board. Along with Reggie Fils-Aime, they’ve also recruited Bill Simon and J.K. Symancyk. The former has 30 years of executive experience in retail, while the latter is the top dog at PetSmart. GameStop chief executive George Sherman had this to say about the move:
The board refreshment and governance enhancements announced today represent an important milestone in GameStop’s transformation as we continue to evolve the company’s business strategy for long-term success. We are pleased to welcome Reggie, Bill, and J.K. to the board. They are each highly qualified and bring significant, relevant experience to our turnaround. We look forward to immediately benefitting from their expertise and perspectives as we navigate the evolving gaming and retail environments, execute on our strategic initiatives and prepare the Company to maximize value-creation associated with the next generation of console launches later this year.
On the board of directors
Reggie played a key role in the success of consoles like Wii, DS, and Nintendo Switch. He officially retired from his position at Nintendo on April 15, 2019, but he has remained active since. Fils-Aime has given speeches, presented (and received) awards, and even joined the New York Videogame Critics Circle.
Now, Fils-Aime faces his tough task yet. Fixing GameStop and preparing it for an increasingly digital future is no easy task. As a member of the board of directors, can he steer them in the right direction?
Update: Reggie weighs in
Reggie Fils-Aime himself has now weighed in on his new title via Twitter. He’s committing to a “healthy and vibrant” GameStop, which he believes is essential for the industry that made up such a big part of his career.
— Reggie Fils-Aime (@Reggie) March 9, 2020