The impact of the Wii U has been, safe to say, very minimal – with low sales numbers, little proper advertising, and the lack of a robust game library, the Wii U is simply not on many people’s radars. Yet, Nintendo President and CEO Satoru Iwata, according to a three-part interview with Toyo Keizai Online, is far from down in the dumps.

In fact, in the interview, Iwata is both confident and honest about Nintendo’s current situation. He comments on the \”extremely insatiable\” nature of Nintendo developers to make products that will \”resonate with customers.\” Both he and Shigeru Miyamoto are intent on not creating art, but creating quality products that consumers will enjoy, according to Iwata.

While we understand Nintendo doesn\’t feel obligated to create art, their uphill battle to turn the Wii U around is interesting considering how focused Iwata is on creating products that resonate with customers, despite the Wii U not successfully being that type of product, at least not yet.


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