Japanese Animal Crossing political campaign removed by Nintendo

Japanese Animal Crossing political campaign nintendo switch

A Japanese Animal Crossing political campaign has reportedly been removed from Animal Crossing: New Horizons. Japanese Liberal Democratic Party politician Shigeru Ishiba’s campaign recently took to the game to create a campaign video and connect with voters. Ishiba featured in the video as an in-game character. However, commentators pondered whether this violated Nintendo terms of service.

The campaign team for Ishiba ended up talking with Nintendo about the matter. The result is that the campaign removed the video for breaching terms of service with Animal Crossing: New Horizons.

This Japanese Animal Crossing political campaign isn’t the only one to be an issue. Any political campaign that does the same would hypothetically be in violation of the game’s terms of service. All companies are different and allow their products to be used for different purposes, but it’s unsurprising that this sort of activity isn’t acceptable though.

Recent data shared by the developers of the Animal Crossing games shows that most players of the latest release are in their 20s and 30s. Ishiba was likely aiming to reach this age group in particular. Alternatively, maybe Ishiba (or a shrewd member of his political campaign) is just a huge Animal Crossing fan.


Jamie Sharp
Started out playing Metroid 2 on the GameBoy at around 5 years-old, and now I write about games all day long. Can't play Switch and drive, I've tried. As time goes on the Switch is quickly becoming my favourite console of all time.

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