The Nintendo Switch has been selling remarkably well since its March 3rd launch last year. It’s been nearly a full year since then, and worldwide system sales are currently in the realm of nearly 15 million units.  Naturally, Nintendo wants to increase the reach of the Switch and the President of the company has a specific group in mind: casual gamers.

Nintendo President Tatsumi Kimishima was recently interviewed by Japanese publication Ascii, and during that interview, he opened up about how he wants to attract more casual consumers to the platform.

Ascii mentioned that many of the current Switch users can be considered to be ‘core players’ and Kimishima agreed with that statement. Ascii then asked Mr. Kimishima what plan he has to broaden the casual audience during the Switch’s second year on the market. Kimishima responded by saying that he wants to convince casual consumers by getting them to think that they should pick up a Switch since it’s been such a hot item. Kimishima then mentioned that Nintendo Labo fits into this plan, which makes sense considering that it’s being primarily targetted at kids and their parents.

Nintendo has had a strong focus on the casual audience ever since the days of the Wii and DS era, so this statement from Kimishima isn’t all that surprising. What will be surprising is to find out what else is a part of this plan in addition to Nintendo Labo, since that was definitely an unexpected announcement. We’ll just have to wait and see.


A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.


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