Lego Super Mario trailer, Nintendo x Lego Group collaboration with innovative coin-collecting, on/off switch, click snaps

“Lego Super Mario” is the new brand collaboration between Lego and Nintendo, and it’s more than just Mario characters and objects shrunken down to be Lego blocks. To truly befit the majesty that is Mario, Lego has incorporated surprising innovations to make Lego Super Mario a more interactive experience. These include a digital display on Mario’s chest that reflects the action he is taking in the real world, (He has an on/off switch!) and it seems to know what you’re doing with Mario thanks to the “click” that registers when objects collide. He also has an ability to collect “coins.”

Take a look at the video to see what we mean.

Lego Super Mario is a wa-hoo experience

The Lego Group and Nintendo had the following to say about this new series of play sets:

Neither a video game nor a traditional LEGO brick-based set, LEGO® Super Mario™ is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

How precisely it all works is a bit difficult to make heads or tails of, but gosh, it sure does exude the excitement and creativity that we would expect from both of these brands. The play sets, which will be sold separately of course (no prices announced yet), seem to be modeled after the style of physically playing the games. There is a “sidescroller” feel to moving Mario, and when the camera in the video pulls back, it even starts to feel like a world map from Super Mario Bros. 3 or Super Mario World.

What do you think of Lego Super Mario so far?


John Friscia
Head Copy Editor for Enthusiast Gaming, Managing Editor at The Escapist. I'm a writer who loves Super Nintendo and Japanese role-playing games to an impractical degree. I really miss living in South Korea. And I'm developing the game Boss Saga!


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