Nintendo go-kart Mario Kart MariCar

A Tokyo go-kart company is poking fun at Nintendo after the company lost a big legal battle against Nintendo last year. MariCar, who is now known as Mari Mobility Development, would let visitors tour many popular areas while racing around in go-karts dressed as Mario characters. This was literally Mario Kart in real life. Some spots to race in include Akihabara, Shibuya, and Harajuku. Now after losing that case, they have rebranded their go-karts with a new trademark on their cars: “Unrelated to Nintendo” and “Nintend? wa Mukankei.” Racers can no longer sport Nintendo costumes but are free to wear other characters. Each tour can run anywhere from 1.5 to 3 hours long. They offer night tours too. All you need is a valid license from whatever country you reside in.

They have come out laughing

Mari Mobility Development may have lost, but it seems they are really getting the last laugh. In February 2017, Nintendo issued a press release about their legal dispute, but MariCar claimed Nintendo had allowed them to operate like this. At first when MariCar registered its name back in 2016, Nintendo filed a complaint. Nintendo lost that case in January 2017,  since it was ruled that MariCar/MariKar is not a popularly used abbreviation. Even though MariCar won, it still changed its name to Mari Mobility Development.

They filed for their new goofy trademark through the Intellectual Property Defense Corporation back in November 2018. This was to use it exclusively on their go-karts. Images of the new karts decked out with the really funny new trademark can be found on their official website and on social media. What’s funny to note is that people are actually recreating the logo in Mario Kart on the DS. Hopefully, this is the end of the dispute between Nintendo and Mari Mobility Development, and visitors can still enjoy a unique way to see the streets of Tokyo.


Tarah Bleier


Comments are closed.

You may also like