Video game publisher Sega and English footwear / headware brand Lavair have partnered up for limited-edition Mega Drive (Sega Genesis in North America) shoes and hats, which will be available to preorder beginning July 23. The collection consists of four pieces in total, being two styles of the shoes and of the hats each. One style is the “retro-hued” Exo Sega Mega Drive Analog, while the other is the “more understated” Exo Sega Mega Drive Mono, and you can check out the shoes and hat for each style below. The shoes are $276 / €233 / £200, while the hats are $70 / €58 / £50.
Exo is a signature luxury craftmanship brand of Lavair, and the Exo Sega Mega Drive style “flaunts technical aesthetics with a full thermoplastic polyurethane eye-stay and weather resistant toe guard and draped in a hi-tensile nylon upper. EXO sits on top of a streetwear-inspired outsole, combined with outdoor trekker detailing for optimal comfort underneath the brands’ signature, lighter-than-air sole.” Perhaps some of those words will mean something to clothing enthusiasts.
When it comes to limited-edition shoes, video game-related or not, it’s often a war to get in a preorder before everyone else. Things like the Super Mario shoes sell out like lightning, for instance. We shall see if history repeats itself with Sega and Lavair’s Exo Sega Mega Drive shoes and hats preorder period in a few days.