Last week, Animal Crossing series head Hisashi Nogami and New Horizons director Aya Kyogoku, among others, made an appearance at Japan’s online event, CEDEC (Computer Entertainment Developers Conference). 4Gamer reported on this in Japanese, which via VGC has helpfully translated in part. Among the topics discussed were demographic stats regarding Animal Crossing: New Horizons players. Chiefly, most players are aged between 20 and 30, and there’s a pretty even split between men and women who play Animal Crossing: New Horizons.
This clearly shows that the game appeals to all gamers, regardless of gender, though it is strange that it doesn’t appeal as much to younger gamers. Given the game’s visuals and simplicity, you’d have thought that it would be perfect for kids. Nogami estimates that the lack of younger gamers is due to the fact that the game hasn’t yet been available for a full year, which means it hasn’t been sold over the holidays yet and children have had less ability to obtain it.
Despite that, Nogami said the following about Animal Crossing‘s popular perception, “I think there is probably an image of ‘a game where you can live leisurely with cute animals’ and ‘a game for young girls.’”
Kyogoku added that the IP’s appeal lives and dies on challenge and change. The game has seen a number of updates in the short time it’s been on the market already. It seems as though more updates and content will come to the game. With that in mind, there’s no reason that players would move on from Animal Crossing: New Horizons anytime soon.