In a recent interview, Shigeru Miyamoto shared how Nintendo’s focus has shifted from pleasing the casual gamer back to the core gamer.

[These are] the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland,\” he said.

Their attitude is, \”okay, I am the customer. You are supposed to entertain me. \” It’s kind of a passive attitude they\’re taking, and to me it’s kind of a pathetic thing.  They do not know how interesting it is if you move on step further and try to challenge yourself [with more advanced games].\”


Ever since E3, Nintendo seems to be striking all the right chords with its old fan base and the core gamers.  Mario Kart 8 has been flying off store shelves, the E3 trailers leading to the press conference was geared to the fans with Mech-Reggie and the E3 show itself was just overflowing with titles for just about any gamer.  Let’s also not forget the first ever Nintendo-hosted Smash Bros tournament which further highlights its willingness to embrace the core gamer.

Further along in the interview Miyamoto also shared his views on the mobile market for games.

In the days of DS and Wii, Nintendo tried its best to expand the gaming population.  Fortunately, because of the spread of smart devices, people take games for granted now.  It’s a good thing for us, because we do not have to worry about making games something that are relevant to general people’s daily lives.\”

For the full interview, you can pick it up in Edge issue 271 out Thursday.

Jason Lepine
Operations manager at EG and video darling. The "class" of our Class vs. Crass podcast.


    Comments are closed.

    You may also like