Now that it’s officially the weekend, let‘s take a look back and see how Nintendo’s new mobile IP, Dragalia Lost, performed in its first days on the market. Short answer, not great in comparison to other Nintendo apps. But it has done well in general terms. It grossed over $3.5 million in the first 5 days and has kept a steady pace. 

Are Its Sales Numbers Bad?

Dragalia Lost Nintendo Cygames Shadowverse Granblue Fantasy Rage Bahamut Super Mario Run Fire Emblem Heroes Animal Crossing Pocket Camp

cygames.co.jp

In comparison, Fire Emblem Heroes made $13 million in the same amount of time. Super Mario Run more than doubled Dragalias total with $8.3 million. And finally, Animal Crossing Pocket Camp grossed $4.6. But the thing to remember is these are first party IPs that are all have contrasting styles of microtransactions. 

Fire Emblem Heroes had an absolutely absurd ARPU (Average Revenue Per User) on launch. Dragalia Lost, on the other handhas an ARPU of around $4. And while that isn’t astonishing, it’s past anyone’s realistic expectations for a new IP. 

Thank you to BryceyBryce on /r/DragaliaLost for doing the ARPU math!

Dragalia Lost is a brand new IP, built exclusively for a mobile audience. Itadmirable that it‘s even competing with Nintendo’s first-party mobile games. The game is filled with characters, content, and amazing art. It’s no secret we like it. I predict it‘ll keep concrete numbers for an exceedingly long time compared to something like Super Mario Run.

Is It Shallow, Or Is It Worth My Time?

Dragalia Lost Nintendo Cygames Shadowverse Granblue Fantasy Rage Bahamut Super Mario Run Fire Emblem Heroes Animal Crossing Pocket Camp

In-Game Footage

This isn’t a cash grab, shallow sort of mobile game. We’re actually right in the middle of its first Raid Event, that has deep multiplayer mechanics. It seems to me that Nintendo decided to use Cygames to establish a dedicated following for the IP. 

This is all to say that, Dragalia Lost has the support of a loyal new fanbase, a veteran mobile developer, a titan of the industry, and fresh new characters. These initial numbers might not be amazing, but I’m confident that Dragalia Lost will turn a profit for Nintendo, whether its now, or years later.

Dragalia Lost is available on both Android and Apple Devices. let us know what you think of the game! Will it stay popular? Is it a franchise Nintendo will continue? Let us know down below.

Jacob Buchalter
Writer, Illustrator, Graphic Designer, and "geek culture" aficionado. Jake B is an avid art lover based in San Francisco, California who has been hooked on video games and animation since he was just a wee lad.  As one of those so-called "creative types" Jake obsesses over art in any medium, whether it's video games, cartoons, or anime. Ask him about any artist, they're probably already in his bookmarks. Gaming is one of his biggest passions, and an industry he takes seriously.

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