After many years of back and forth, Nintendo is now shutting down its Creators Program. Thus, YouTubers will finally be able to post Nintendo content with a lot more liberty. In fact, Nintendo has even stated the reason for this closure is to “to make it easier for content creators to make and monetize videos that contain Nintendo game content.”
According to the official announcement, Nintendo will no longer be taking in any new requests for video reviews and/or channel registrations. The Creators Program will formally close next month (December 2018) and its website will then be shut down on March 20, 2019.
A few years ago, Nintendo implemented what it called the “Nintendo Creator’s Program”. This essentially allowed Nintendo to overseer all YouTube channels that uploaded content featuring footage from Nintendo games. Without signing up for this program, usually channels would get end up getting hit with copyright claims on their videos that would then lead to no ad revenue. Nintendo offered the Creator’s Program as a way to give the profit to YouTubers, while also pocketing some for itself. Now, the company has opted to shut it down completely.