China Nintendo iQue

Video games have had an interesting history in China. For several years, the country banned traditional game consoles. This led companies like Nintendo to find creative ways to bring their systems into the market. For Nintendo, this involved creating a Chinese subsidiary, which was iQue. Now, China has lifted the ban, so game companies can officially bring their full systems into the country—like what Nintendo is getting ready to do with the Switch.

Since iQue appears to no longer be needed for hardware development, it looks like rather than dissolving the company Nintendo is repurposing it for game development instead. According to a post made by ‘EAD Ninja’ on Resetera, the company’s classification has changed in recent years to that of a software development company. On top of that, its website currently has job listings for “programer” and “tester” positions.

The Chinese gaming market is rapidly expanding now more than ever since the government has made it easier for gaming companies to do business there. Thus, it looks like Nintendo is ready to capitalize on this opportunity.

It will be interesting to see what will come of iQue’s future projects. If it is tasked with creating its own games, a question comes to mind: will they be for the Chinese market or a global release? There have been a number of titles released in Asian-only markets, primarily Japan. So, it’s not out of the realm of possibility that iQue could end up handling projects mainly for the Chinese market. Regardless, we’ll have to wait and see exactly what comes of this. One thing is for sure, Nintendo’s sight is set on raking in the green right now.


A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.

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