Nintendo women managers

Nintendo recently updated its Corporate Governance Report with a variety of changes. The new report briefly touches on topics like climate change and cross-shareholdings before introducing a lengthier section on hiring and promotion practices. Nintendo announced that they intend to increase the number of women in manager roles.

Nintendo wants more women as managers

As it stands, only around 4% of manager positions are held by women at Nintendo’s Japanese headquarters. That figure is higher internationally but still skews heavily male with just 24% of leadership positions going to women. Although Nintendo doesn’t have a specific quota in mind, they aim to increase those numbers.

The Company respects human rights in its recruitment process, selecting employees on the basis of their competence and skills regardless of gender, age, nationality, disability, sexual orientation, or gender identity, conducts fair employee appraisal and treatment in accordance with the quality and quantity of skills demonstrated by employees, and helps employees demonstrate their skills even further.

The Company does not have specific targets for the appointment of women, foreign nationals, and mid-careers to managerial positions. However, as a global company engaging in the entertainment business, which is characterized by increasingly diversifying customer needs and preferences, it is essential that we lever the talents of a diverse workforce. Therefore, we are committed to respecting the personality and strengths of each and every employee, including employees from overseas subsidiaries, and developing an environment where employees of diverse backgrounds can maximize their potential.

As part of these efforts, we are recruiting women and creating an environment in which women can build successful careers. We intend to increase the proportion of women in managerial positions from the current proportions in Nintendo Group’s principal offices globally (23.7% as of March 31, 2021) and Nintendo Co. Ltd. in Japan (4.2% as of March 31, 2021).

Nintendo’s push for more women as managers comes from the understanding that they are a global company with a diverse audience consuming their products. The video game space was seen as heavily male-dominated in the ’90s (especially in terms of marketing), but women form an ever-growing segment of their customer base.

Nintendo has noted in the past that franchises like Animal Crossing, Yoshi, and Kirby are all huge hits with women. Animal Crossing in particular is now one of Nintendo’s most successful franchises with New Horizons selling over 30 million copies. Nintendo believes they can more successfully cater to a wide audience if their workforce reflects that diversity.


Ben Lamoreux
Nintendo Enthusiast's Managing Editor. I grew up on Super Nintendo and never stopped playing. Been writing video game news, opinions, reviews, and interviews professionally for over a decade. Favorite franchises include Zelda, Metroid, and Mother.

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