Nintendo has recently expanded their Nintendo Selects line (which lowers the price of high profile Nintendo games some time after the initial release) with several new titles. As revealed in a recent investor’s briefing, these titles have shown some impressive growth for Nintendo Selects, and the line is important part of Nintendo’s strategy going forward:
At the last financial briefing, we discussed the strong performance of the Nintendo Selects discount titles, which were launched in October in the European market. This sales performance has not seen much impact from seasonal variation, as these titles have continued to sell well since the start of the calendar year. The red bar in the graph shows the total sell-through for the eight Nintendo Selects titles, while the gray bar represents the total sell-through for the same titles over the same period one year before.
The Nintendo Selects titles have achieved total sell-through of over 700,000 units. By changing the value prospects for the consumer, we have been able to reach a wider audience, even for titles that had seen a lull in sales. We have also launched similar promotions in Japan and the U.S. In Japan, the title is “Happy Price Selection.” Compared to the sell-through for the same period in the prior year, sales have increased greatly and the ratio of female and young consumers has risen, expanding the audience for these titles.
They went on to discuss how important it is not to devalue their products:
Nintendo feels it is important to provide good value to our consumers without devaluing the overall price of our software. Therefore, we will not overuse these types of promotions, but we do feel these discounts can provide an excellent chance for consumers to find fresh discoveries among our rich back catalog. These promotions will be part of our efforts to maintain the popularity of the Nintendo 3DS platform in 2016 and beyond.