China Tencent Switch

China has long been an enigmatic market for video games. While PC and mobile titles have grown exponentially in the country, the console market has been hit-and-miss due to the Chinese government’s tough regulations. This has led to companies like Nintendo having to find creative ways to release their games and systems there, usually by means of a total rebranding. For instance, the iQue Player is actually a Nintendo 64 but had to be released under this different name and with a very strange design all to get around China’s strict laws.

Now, policies are being made laxer and more inviting to foreign entities, including video game companies. As a result, it seems that Nintendo is paving its way to having a full, official presence in the country along with an official release of the Nintendo Switch.

This report comes from The Wall Street Journal, which states that Nintendo has made an official request to the Chinese government to start officially selling the Nintendo Switch in the country. In order to make this happen, Nintendo is reportedly partnering with Chinese tech-giant Tencent Holdings, which would take on the role of distribution (again, similar to how the aforementioned iQue was made by Nintendo but distributed by iQue, a Chinese company). China tends to favor local companies rather than foreign ones, so this wouldn’t be too surprising if it does truly pan out.

Adding fuel to this report is an unofficial Twitter account named “Chinese Nintendo”, which has posted screenshots showing “government approval documents” that confirm Tencent will begin distribution of the Switch in China. The tweet states these documents have been approved by the “Department of Culture of Guangdong Province”.

Ultimately, an official announcement would still have to be made before this report can be considered 100% legitimate, but if does turn out to go as is being stated, then Nintendo could very well have a strong new market to cater to very soon.


A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.


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