Nintendo is dooooooooooooomed! No, wait, they’re as healthy as ever. In fact, official solicitations report that Nintendo Switch family hardware sales have now surpassed 10 million in Europe, and “Hardware sales in 2019 are almost 30% higher year-on-year, and more than 40% higher than this time in 2017.”
Additionally, more than 36 million Nintendo-published units have been sold in Europe, with nine particular games selling over 1 million units each: Mario Kart 8 Deluxe, Super Mario Odyssey, The Legend of Zelda: Breath of the Wild, Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!, Super Smash Bros. Ultimate, Splatoon 2, Super Mario Party, New Super Mario Bros. U Deluxe, and 1-2-Switch.
However, it’s not all sunshine and rainbows. Analyst Dr. Serkan Toto notes that Nintendo Switch sales in Japan alone have been gradually approaching 10 million, so Nintendo market saturation in Europe is not as extraordinary as it could be.
This may sound great, but they are at almost 10 million in Japan only.
Mainly because of the high price (the original device is 316 Euros in Germany, for example), Nintendo has a lot of work to do in Europe actually. https://t.co/0lC3ptjY2e
— Dr. Serkan Toto / Kantan Games Inc. (@serkantoto) October 10, 2019
Overall though, this is still cause for celebration. The Nintendo brand is the strongest it’s been since the Wii days, but this time, even the “hardcore” gamers are highly enthusiastic about the console in question. Nintendo Switch is fulfilling its promise to let people play wherever, whenever, with a sweeping catalogue of new and old classics. (Nintendo just needs to hurry up and throttle Square Enix to crank out a “Final Fantasy Collection.”)