In a recent Shareholder Q & A session, Tatsumi Kimishima, the President of Nintendo, revealed that before the Wii U launched, there were those in the company that thought it would sell as many as 100 million units, as many as the original Wii.
“In an internal sales representative meeting, someone projected that we would sell close to 100 million Wii U systems worldwide,” said Kimishima. “The thinking was that because Wii sold well, Wii U would follow suit. I said that, since the Wii had already sold so well, we need to clearly explain the attraction of the Wii U if we are to get beyond that and sell the new system, and that this would be no easy task. I was responsible for selling the Wii U, and I knew what was good about it, so I talked with those in charge of sales about the importance of conveying the attractiveness of Wii U to consumers. I am guessing that some of this communication may have come across in a negative tone.
The Nintendo NX, Nintendo’s next plarform, is scheduled to launch next March.