Niantic’s out-of-the-park mobile hit Pokémon GO can celebrate another milestone, having recently surpassed $3 billion in lifetime gross revenue according to estimates from Sensor Tower.
The title’s inaugural year, 2016, is still its top year for revenue. Pokémon GO generated $832.4 million that year even though it only launched in select countries at first. After its stellar launch, the game generated “only” $589.3 million in 2017 before getting back on track in 2018 with total revenue of $816.3 million. While the AR title has never returned to its 2016 peak in popularity, 2019 is still poised to be its best year yet for revenue with $774.3 million earned thus far.
Pokémon GO has an absurd number of volumes and very high player spending levels. Since launch, the title has been downloaded about 541 million times, good for an average revenue per download of $5.60.
Plenty of popular updates have helped the game have such a strong year, including the addition of Team Rocket. Team Rocket played an important part in the game’s very strong August and September months, where it grossed $110 million and $126 million, respectively. The United States leads in user spending ($1.1 billion), while Japan has spent $884.5 million with a much smaller population.
Have you spent any money on Pokémon GO? Do you think that it will ever return to its omnipresent glory days of the Summer of 2016?