Pokémon GO profits revenue increase in March amid coronavirus pandemic COVID-19

It seems like most of us are spending more time than usual at home these days. As the threat of COVID-19 coronavirus sweeps the globe, millions of people are stuck at home. Video game play is higher than usual these days too, but a title like Pokémon GO seems like an unusual one to be thriving, considering all of the outside activity it demands of players. Regardless, according to Venture Beat via Sensor Tower data, profits have surged in the past couple of weeks for the mobile app. It made $23 million during the week of March 16, almost $10 million more than the previous week, and $6 million more than the second best week this year.

In light of the global coronavirus pandemic, Niantic has made it easier to play the game. Players will see many more wild monsters in Pokémon GO, after the appearance rates have been raised all over the world. Important items are being sold at an incredible price on a rolling basis. Last week it was 30 Incenses for one PokéCoin, and this week it’s 100 Poké Balls for one PokéCoin. Incense also works for an hour now, and the hatch rates on incubators have been halved. Legendary raid-exclusive Pokémon are appearing after battles. Finally, they’ve waived league battle fees and walking requirements, so competitive players can battle to their heart’s content.

All of these factors add up to a population that’s willing to throw a few bucks at a fun mobile experience. With more Pokémon showing up and limited access to PokéStops to replenish their Poké Balls, Pokémon GO players are giving more money than usual to Niantic to keep the ride going. Even those of us lucky enough to have gyms and stops nearby could use a top-off every now and then.

Have you been playing more Pokémon GO in the past couple of weeks? Battling your way through the league ranks? Let us know, and be safe out there, enthusiasts!


Dominick Ashtear


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