The Pokémon Company has opened an official TikTok account in Japan, where it intends to “deliver an even closer Pokémon experience to everyone,” and videos of Pikachu dancing to music have been uploaded for the launch of the channel. The catch is that the account seems to be region-locked, so you specifically probably can’t enjoy it, unless you happen to be reading this from Tokyo etc. Pikachu looks nice standing on that red background beside the TikTok logo though. That’s something.
Alright, we can do slightly better than that. Below is a photo from Pokémon TikTok showing off a bunch of huge, adorable costumes, including an Obstagoon looking his absolute Gene Simmons best. I would totally party with these guys, assuming they don’t go all Five Nights at Freddy’s on me (and even then — eh).
The Pokémon Company nurtures one of the most successful entertainment IPs on Earth, and it understands that it has to meet potential customers where they are. If the kids are all on TikTok (in Japan, apparently), then that’s where The Pokémon Company is setting up shop. International accounts are likely to follow.
Nonetheless, with a new MOBA, the (mostly) continued success of Pokémon GO, and a Pokémon Presents next week, the brand is doing just fine regardless of which new social media platforms it pops up on.