Famed former Nintendo of America President Reggie Fils-Aime recently raised a lot of eyebrows by joining GameStop’s Board of Directors. A seemingly inevitable casualty of the retail apocalypse and rise of digital gaming, GameStop struggles daily with declining sales, stock crashes, and low morale. The company does not plan on going quietly–it has ramped up its requirements for employees, ventured into new types of products such as physical merchandise, considered revamping stores into hangout spots, and insisted that the upcoming launches for the next Xbox and PlayStation systems will spur a recovery. In picking up Reggie, the franchise also seems interested in staying at least slightly in touch with the game industry at large. How do you think that having him on board will affect the company’s recent misfortunes, if at all?
If Reggie takes on an active role and GameStop takes whatever advice he gives, I could see the company living a bit longer off of some creative new initiatives. Ultimately, though, I think that the writing has been on the wall for a long time. I find this unfortunate, since I love shopping for old games GameStop. I have plenty of great childhood memories of picking out random games that ended up being total favorites, and I enjoy just stopping by and looking around whenever I’m near a store. I do not think that the company can overcome its recent slips, though. People just aren’t interested enough in physical games anymore.
What effect do you think that Reggie will have on GameStop’s recent unlucky run? Let us know in the comments!