Sega and Microsoft enter strategic alliance for next-gen cloud development

Sega and Microsoft have announced a partnership between the companies for a strategic alliance to explore ways to produce large-scale games using Microsoft’s Azure cloud platform. The alliance is a big part of Sega’s mid- to long-term strategy that pushes forth its new “Super Game” initiative for developing new titles. Key focuses for the initiative are “Global,” “Online,” “Community,” and “IP utilization.”

Now that we’re more connected than ever through 5G and cloud services, video games continue to grow worldwide, and so does the ecosystem surrounding the industry. With this in mind, Sega is looking ahead to optimize development processes to bring the best experiences to players through Microsoft’s Azure cloud technologies. The alliance brings cooperation between Sega and Microsoft to advance technological evolutions focusing on network infrastructure and communication tools. The alliance will also make it possible for Sega to diversify work styles and make changes to its infrastructures.

Sega announced in May that it is considering remakes, remasters, and reboots for several dormant IPs. With two of the key focuses being “Global” and “IP utilization,” perhaps we’ll see more globally recognized Sega IPs return thanks to the alliance with Microsoft.

Here’s a quote from Sega President and COO, Yukio Sugino:

We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new “Super Game” initiative as well as build a next-generation game development environment. By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.

And a comment from Microsoft CVP, Sarah Bond:

SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.

[Source]

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