Since its release on iOS in 2016 and Android in 2017, Super Mario Run has dominated the mobile gaming market. Sensor Tower is now reporting the game has crossed $60 million in worldwide player spending. But where did it rank among other Nintendo mobile games in terms of June revenue? Though it has made $60 million since its release, the game finished third in June behind Fire Emblem Heroes and Animal Crossing: Pocket Camp (which has made $25 million since its release in October of 2017).
Back in February, Nintendo’s President Tatsumi Kimishima discussed how he saw profitability within the mobile market. “We’ve published Animal Crossing: Pocket Camp and more, but we still haven’t raised them profit-wise. From here on we want to work on various things like upgrading the insides of them.,” said Kimishima. In the same month, Nintendo also revealed its next mobile initiative Mario Kart Tour which will be released in 2019.
77 percent of Super Mario Run‘s revenue has come from purchases made in the app store, with Google Play seeing its side increasing to 35 percent. As for which country is spending the most on the game, the United States makes up 43 percent of its global profit while Japan makes up 17 percent. Nintendo’s view of mobile games has vastly changed since the passing of its late CEO Satoru Iwata, who never shied away from taking shots at the mobile gaming industry until softening his stance in 2014. The year before he labeled free and cheap games as things that do not give consumers “Unparalleled fun”, but his most damning comments about the mobile market came during his speech at the 2011 Game Developer’s Conference.
“We make platforms designed to demonstrate the high value of high-quality video game software. But, there is a second, entirely different way to consider the value of software. The objective of smartphones and social networks, and the reason they were created are not at all like ours. These platforms have no motivation to maintain the high value of video game software — for them, content is something created by someone else. Their goal is just to gather as much software as possible because quantity is what makes the money flow — the value of video game software does not matter to them.,” said Iwata.
While Nintendo’s position on mobile games may seem like a flip-flop, it is actually a very smart move. Nintendo has dominated the handheld market for decades, as sales of its various Gameboy handheld devices has surpassed a combined total of 426.7 million units. Plus coming off of a disastrous launch of the Wii U, Nintendo needed to look elsewhere for success. With Super Mario Run surpassing the $60 million mark, and the success of its other mobile titles, it looks like it has.