Switch is putting up respectable sales numbers worldwide, but Nintendo is looking to expand its audience even further. They’ve been an eyeing a release in China for some time now. The country’s massive population of nearly 1.4 billion would be a huge potential new market. Nintendo has remained largely silent on their plans, but a move from their business partner suggests things are heating up. Tencent, the world’s largest video game company, is now recruiting for a new department that will bring Switch to China.
Nintendo and Tencent ramp up China efforts
Tencent first began recruiting staff for the China launch back in June. At that time, they put up hiring ads for platform and community operations professionals. Since then, they’ve kicked things up a notch. Their latest round of hiring specifies a new “Nintendo cooperation department” is being formed. Per TechNode’s breakdown, they’re looking for “a business analyst, responsible for analytics and insights, and a web front-end developer. ”
This is definitely a huge step towards Nintendo Switch launching in China, but the timeline is still unclear. Nintendo told investors they had no clear launch window in mind yet a few months back. They also chose not to include hypothetical profits from the region in their yearly financial forecast. This is a huge undertaking, and it will take time to build up a strong marketing and retail presence in such a huge new market.
There’s also the fact that PlayStation 4 and Xbox One sold very poorly in China. Nintendo wants to avoid a similar fate, so they’re going to take their time and develop a better strategy. The fact that Switch is a handheld device helps, as does its lower price point than the other consoles at launch. Teaming up with Tencent, both a Chinese company and an absolute giant, should help Nintendo as well.
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