The purpose of Nintendo Direct presentations is, as the cheeky Mr. Iwata used to put it, a way for Nintendo to bring new news “directly!” to its fans. These videos are a big deal to the company, hence why it tends to use them relatively sparingly with only a few shows sprinkled throughout each year. But, when one drops, Nintendo really wants to get the word out. So, the Big N is now making use of the YouTube ad system to do just so.

Some YouTube viewers are now being met with the entirety of the latest Direct from February 13 as a pre-roll ad. Considering that most ads tend to be about 30 seconds, having one that’s a whopping 35 minutes is quite a change. Of course, it’s entirely skippable, but this shows just how serious Nintendo’s modern marketing team is.

Though, now that I think about it, this is a little strange. Nintendo Directs are basically ads themselves; basically just an infomercial with a bit of charm thrown in. So, if it’s also now functioning as an actual ad while still being the duration of a full-length video, that means it’s an ad that’s really a video within a video. Ah — videoception!


A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.


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