Nintendo Switch - Neon Waves NPD Nintendo Switch sales 2020

Nintendo has had a notoriously hard time over in the United Kingdom over the past few years. That’s notoriously a PlayStation-nation, but as we’ve all come to expect, the Switch doesn’t play by traditional news. It turns out that demand for the hybrid is so high in the UK right now, it’s actually topped the search list of shoppers scouting out deals for Black Friday.

Data provider SEMrush reports that the Switch has been searched for 398,010 times by shoppers. This put it at the top of the chart, outpacing the likes of the PS4 (144,510 times) and the Xbox One (95,930 times). Of course, the context behind the situation is very important.

Good timing for the Switch

PS5 - Switch - Xbox Series X

The PS4 and Xbox One were both just formally replaced this past week by the PS5 and Xbox Seires X|S consoles, respectively. So, of course, the seven year-old system seniors aren’t exactly being sought after like they were back in their prime. Though, they still did generate a reasonably high amount of attention considering that most people who want such systems already own them. In fact, many are trying to sell them off right now in order to have some extra cash to put forward for the successors.

With the PS5 and Xbox Series X|S all being very hard to find right now, on top of being significantly more expensive, it’s no wonder why the Switch is cashing in on the opportunity. That said, the console has been popular in general, so that certainly helps out too. It remains to be seen exactly how many sales will be generated over the next few weeks, but it wouldn’t be surprising if the system does go out of stock in some markets, as has been the case for most of the year mostly due to a surge in interest on top of COVID-19 slowing down production. Nintendo has since rebounded from the unexpected sales wave, though it remains to be seen if that will be kept up throughout the new shopping rush.


A.K Rahming
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.


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