Last year, Toys “R” Us locations in the United States closed their doors for the final time. It was a dark time for children all over the country. After a number of different schemes to keep the brand alive, the retailer announced in June that it would be opening stores again this holiday season. While limited to just two locations (in Texas and New Jersey), these will serve as a test to see if the toy store chain can thrive again in the modern world. And today, the Toys “R” Us website is operational again, heralding the return of the giraffe.
Things are a bit different on the site for now, though. Going to toysrus.com presents visitors with reviews for toys, advice on what to shop for, and ideas for toy-based activities. Trying to buy something on the Toys “R” Us website, however, will lead you to Target’s site, including this friendly Mario.
Toys “R” Us was a great place to shop for Nintendo games basically from the beginning of the NES. As a child growing up in the ’80s and ’90s, the gigantic toy store nurtured my gaming habit. I still have memories of buying Mega Man there at the age of five. I dressed up in pseudo cosplay to pick up Ocarina of Time, a game I had preordered years prior and paid for mostly with coupons. It’s where I played the Pokémon Trading Card Game and where I purchased many, many amiibo figures. It was also one of the few stores that had regular Switch restocks when the popular console launched.
For me, the reopening of the Toys “R” Us website is a sign that something from the past can return and make an effort at succeeding again.
How about you? Are you excited for the return of Toys “R” Us? Will you check out one of their American locations this holiday season? Let us know!