The United Kingdom is a fairly large video game market, but for Nintendo, it’s notoriously been a hard place to do business. For several years, Nintendo’s home consoles have struggled to maintain much of a foothold in the nation, trailing noticeably behind the sales numbers of the PlayStation and Xbox bases. However, 2020 was quite a unique year, and that also led to the Switch pulling off quite the feat: being the best-selling console overall in the UK.
This news comes from a tweet by Christopher Dring, the head of GamesIndustry.biz. Dring reports that the Switch outsold every other platform, even when merging the numbers from the arrival of the PS5 and Xbox Series X|S console with that of their predecessors, the Switch still sold like hotcakes all year over on the royal island.
In the UK last year, if you add every PS5 sold to every PS4 sold to every Xbox Series sold to every Xbox One sold… you get pretty much how much Nintendo Switch sold
— Christopher Dring (@Chris_Dring) January 7, 2021
Fighting the fine fight
Keep in mind what the Switch was up against last year. After the global pandemic came onto the scene and nationwide lockdowns ensued, consumers were desperately hunting for new things to bide their time with. Many turned to game consoles, which caused a surge in consumer interest across the board. Combine that with the trouble of manufacturing facilities shutting down for several months and shipping services being constrained and thus, acquiring consoles became quite the daunting task for most. Just as it did at launch, the Nintendo Switch faced widespread shortages for weeks on end throughout the majority of 2020, only beginning to regain its rhythm towards the end of the year.
And, of course, there was the fact that not one, not even two, but three new consoles came onto the scene in November. So, despite the fact that there were consumers who were holding off on any purchase of a new system until the next-gen consoles arrived, the Switch still managed to steal the show in the country where Nintendo has been the underdog for a good while now.
The Switch’s sales success throughout 2020 was not limited to huge markets like the US, however. In fact, the console steamrolled charts around the globe. In big markets like the US, and seemingly unconvential ones like Spain. The system has indeed been a hit just about everywhere, and it doesn’t look like that’s going to stop anytime soon. That is until Sony and Microsoft can get their supply chains in order. At that point, the Switch’s true test of endurance will begin as the next-gen systems become more readily available.