Unlike the United States, the United Kingdom has been a notoriously harsh environment for Nintendo over the past few years. The country doesn’t hate Nintendo products but does seem to fancy the other competing platforms notably more so. Even so, as it proves again and again, the Switch plays by its own set of rules. Compared to its performance in the UK in 2019, sales have increased by 63.1% in the past year over in the UK.
This comes from a report published by GamesIndustry. The report also reveals other key data points, such as how Switch sales have gone up 96% in the last four weeks (November 2020). Out of all games sold during the month of November, Switch titles were the most popular, accounting for 35% of all titles sold throughout the month.
Still rocking it
Keep in mind that all of this happened alongside the launches of both the Sony PlayStation 5 and Microsoft’s Xbox Series X|S systems early in the month. Likely in light of stock shortages of all three new consoles, the Switch (and Switch Lite) gained some serious momentum as shoppers scoured for new hardware. Even though the Switch platform is nearly four-years-old at this point, it’s still attracting massive waves of new customers in country after country. The system has lit up sales charts across the board practically every month since its release, so its continued performance isn’t too much of a surprise.
What is the real game-changer is when stock of the aforementioned next-gen systems become more readily available. The Switch still retains the advantage of having a lower price-tag, but the Xbox Series S is priced at the same amount as a flagship Switch. That means the hybrid is mostly going to have to rely on its unique characteristics to keep the masses looking its way as the new generation continues to expand.