(NOTE: We cite BlackNerd/Andre as an example of a YouTube account affected by the latest content ID sweep, even for videos he was commissioned to make. Andre has clarified he did not get any content ID matches from Nintendo.)

Nintendo vloggers are being affected by Youtube’s current ID matching sweep, following a change in Youtube policies regarding content IDs, affiliates and partners.

To be clear, Nintendo is not directly involved in the copyright flags, but their policies did have a direct adverse effect on the videos. Here’s how it went down:

Months ago, Youtube reviewed their rules for their partners and affiliates program after the National Music Publishers Association sued multichannel network Fullscreen for copyright violations. Without going into too much details here, the issues surrounding the lawsuit go to the heart of fair use of copyrighted material, and the risks and benefits of exposure versus unauthorized use. (If you\’d like to learn more, please read the link.)

Almost as a side effect, Youtube placed all their videos through another Content ID matching sweep, which is still ongoing as of this writing. Of course, as a Youtube partner themselves, Nintendo has chosen not to block videos showing their games, but they will take monetization when said videos are found.

I got YouTube copyright claim notices for videos by companies that personally asked me to make the videos! Perfect new monetization service!

— Andre (BlackNerd) (@BlackNerd) December 9, 2013


@LinearRanger Not 100% companies fault, it’s YouTube random algorithms. Some copyrights seem tracked more than others due to prior offenses.

— Andre (BlackNerd) (@BlackNerd) December 9, 2013


Of course, Youtube’s ‘sweeping’ search also affects videos that were commissioned by video makers themselves (Note: some of the videos BlackNerd/Andre has been commissioned for include videos for Nintendo) [EDIT: BlackNerd has clarified that none of the videos he received content ID matches were for Nintendo.]. Hopefully, all parties involved can clear up the details, but in the meantime, you can read some reaction tweets from the Nintendo vloggers below.

Seems like Nintendo/YouTube turned on their video copyright-claiming machine again…

— GameXplain (@GameXplain) December 9, 2013


Well sadly it looks like Nintendo’s legal department is at it again. I\’m getting copyright disputes on Youtube… pic.twitter.com/jyFy6LWqUn

— Josh Thomas (@TheBitBlock) December 9, 2013


ok…in the last 20 minutes i got another 7 claims from Nintendo including #SuperMario3DWorld videos. Nintendos RISING

— NiNTENDOMiNATiON (@TiLMEN) December 9, 2013


People asking if I got any new claims from Nintendo or such companies. Nope, but I will update as things happen.

— Daan Koopman (@NintenDaan) December 9, 2013

UPDATE: Google has released an official statement explaining that channels in these MCNs (for example, Machinima) will now be part of these content sweeps moving forward. We\’re sharing the full statement for you below:

We recently enabled Content ID scanning on channels identified as affiliates of MCNs. This has resulted in new copyright claims for some users, based on policies set by the relevant content owners. As ever, channel owners can easily dispute Content ID claims if they believe those claims are invalid.


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